The National Business Review reports that Twitter is currently gaining 10 million users per month. That's why it's no surprise that more and more businesses are trying to explore how to incorporate Twitter into their business strategies. How can you or your business leverage this emerging technology to advance your department or business? A new study by ReadWriteWeb may offer us some insight as it explores who's using Twitter within the professional/ business demographic:
In essence, the study concludes that:
1. The most appreciative of Twitter are: Business owners; C-Level or VPs; people at large- or medium-sized companies; people doing business development, marketing or creative work.
2. The Least appreciative of Twitter are: Non-managers; people at very large or small businesses; consultants, salespeople and engineers.
(If you want to see the precise breakdown, click here.)
This study has clear implications if you're a manager or a business owner/ (Read more after the jump)
1. Is Twitter an effective tool to reach out to your network, peers or your industry? Should you hop on the Twitter bandwagon even if your audience isn't active on using it? Or should you focus your resources on other social media that are more appropriate for your audience or demographic?
2. How can you use Twitter to expand your network? Are you using it to keep up with current happenings and thoughts in your industry?
3. Are you using Twitter to connect effectively to other business owners and C-level people? Have you thought about using Twitter to build and cultivate professional relationships with those who are likely to use it?
4. The study shows that the groups of people most appreciative of Twitter are those doing business development, marketing or creative work. Have you thought about using Twitter to spark creativity, improve communication, or enhance information-exchange within those departments? How can those teams leverage the power of Twitter to innovate the way they work and communicate?